Scenario-Based Expansion with Non-Sports Applications as a New Growth Engine

Policy incentives and evolving consumer expectations are accelerating the expansion of non-infill artificial turf beyond traditional sports facilities into community landscapes, educational campuses, cultural tourism projects, and residential gardens. Forecasts suggest that by 2028, non-sports applications in China will increase from 28% of total demand in 2023 to over 45%, with lower-tier cities and county-level markets contributing nearly 38.7% of incremental growth. Customization and scenario adaptability are therefore emerging as critical success factors. VivaTurf has proactively adopted a scenario-driven strategy to secure differentiated advantages across emerging application fields. For educational environments, VivaTurf emphasizes safety and hygiene, achieving ASTM G21 mildew resistance Grade 0, with no fungal growth observed after 90 days at 98% relative humidity, making the system suitable for high-frequency child contact and already implemented across more than one thousand schools. For community and cultural tourism projects, VivaTurf offers cost-efficient customized solutions with annual maintenance costs approximately 10% of those associated with traditional turf systems, and climatic adaptability ranging from -30°C to 80°C, ensuring consistent performance across diverse geographic regions. For residential gardens, lightweight and easy-to-install products combined with a direct-to-consumer service model support DIY installation preferences. Today, VivaTurf products are distributed in over 100 countries and regions worldwide, covering all provincial-level regions in China, with non-sports applications accounting for a steadily increasing share of total revenue and serving as a key growth driver.