Unfortunately, the exhibition stand market often suffers from greenwashing. One common signal is overly general wording in commercial offers: an emphasis only on “eco-materials”, without specifying their origin or life cycle. When suppliers talk about “high environmental friendliness” without specifics, it may indicate a superficial approach. Another sign is the lack of transparency regarding how the eco exhibition stands will be stored and how many times it can actually be used.
Another alarming signal is the use of “eco” labels that are not confirmed by official certificates. Some companies may claim that their materials are recyclable, even though they cannot be recycled in most regions. Also, unscrupulous contractors sometimes offer to “recycle” the sustainable exhibition stands, which actually means disposing of it in a landfill.
To avoid being fooled by greenwashing, one should look at very specific technical descriptions, actual reuse cases, and documents that prove the materials’ origin. When it comes to judging any offer, it is a good idea to consider a few questions:
- Can the materials really be reused or recycled?
- Are transportation costs and packaging minimized?
- Is energy consumption optimized?
